Greata Brands Limited was established by former fashion photographer Kate Rodgers. Following her tenure in fashion photography, Kate transitioned into jewellery design, creating collections for esteemed retailers such as the V&A, John Lewis, Osprey, Poetry, and Fortnum and Mason.

Inspired by the birth of her daughter, Greta, who has been diagnosed with the rare genetic condition known as Weiderman Steiner Syndrome, Kate has since launched two brands, Luceir and 12 Casa Cala. Her goal is to not only enhance Greta’s quality of life but also to positively impact other children with rare genetic syndromes and their families.